Easter Peep Eating Competition

In an early effort to drive more traffic from the homepage to our Facebook page; BuzzFeed Editorial hosted a Peep Eating Competition between the world-renowned competitive eating champion Takeru Kobayashi and BuzzFeed's own overindulgence champion Gavon Laessig.

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Takeru kobayashi

A Japanese competitive eater. He holds many records, including eight Guinness Records, for eating hot dogs, meatballs, Twinkies, tacos, hamburgers, pizza, ice cream and pasta.

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gavon laessig

BuzzFeed Editorial Staffer and hometown over-indulgence hero.

As the Art Director I was responsible for the promo poster, title graphics, thumbnails, photography before and during the event, and animated GIFs for various social channels.

The face-off was filmed and released (pre-Facebook Live LOL) to the BuzzFeed Facebook page and on YouTube through our partner, Record Setter. Did the hometown hero stand a chance against such a seasoned competitive eater? Watch to find out!

 
Amy Sly